In partnership with digital marketing company Saltwater Loyalty, Downtown Partnership assists local businesses in attracting customers with mobile offers, promotions and shopping rewards

SACRAMENTO, CA (MPG) – As merchants and businesses look for new ways to incentivize customers to shop and dine locally, Downtown Sacramento Partnership is rolling out the Old Sacramento Rewards program, a new mobile shopping promotions marketplace backed by Visa, Mastercard and American Express. The program is designed to drive customers back to shopping and dining regularly at Old Sacramento Waterfront businesses. 

Old Sacramento Rewards will help Old Sacramento Waterfront merchants create promotions, rewards, and other customer incentives to aid in retail recovery. Created by Saltwater Loyalty, the online platform is the first marketing platform in the U.S. designed for destinations to unify their merchants under a branded, best-in-class loyalty rewards program. 

“The Old Sacramento Waterfront provides a unique shopping experience like no other in our region,” said Scott Ford, Operations Manager of the Old Sacramento Waterfront for the Downtown Sacramento Partnership. “The Old Sacramento Rewards program creates a way for shoppers and tourists to personalize their experience. If it’s savings you’re after, come find it at the Old Sacramento Waterfront!” 

Customers who sign up with Old Sacramento Rewards will have free access to exclusive offers, promotions, and other shopping incentives to Old Sacramento Waterfront restaurants, stores and businesses, all from their mobile device. 

Old Sacramento Waterfront merchants who sign up with Old Sacramento Rewards will have access to simple-to-use, easily customizable promotional rewards that will help attract customers. Promotions can also be easily scheduled to run concurrently with other marketing campaigns in progress. Signing up is free for merchants, and marketing fees associated with the program are minimal. 

“Local businesses were hit especially hard in this pandemic, and tools such as Old Sacramento Rewards can help them avoid closing,” said Steve Jaffe, Vice President of Marketing and Partnerships, Saltwater Loyalty. “We’re seeing our favorite businesses shutter because their customers haven’t returned, or there isn’t enough foot traffic yet to the retailer’s shop. We created Old Sacramento Rewards to help these businesses bring back customers back as well as introduce them to new ones.” 

More information about the Old Sacramento Rewards program can be found at OldSacramentoRewards.com.  

SOCIAL MEDIA: #OldSacramentoWaterfront, #ComeFindIt, #DowntownSac, #OSWRewards #OldSac #OldSacRewards, WeAreDowntown #DowntownTogether. Plus, keep up with the news by following Old Sacramento Waterfront on Facebook, Twitter and Instagram. 

About Downtown Sacramento Partnership 

Downtown Sacramento Partnership is a nonprofit, property-based improvement district (PBID) that serves as the collective voice for the 197 property owners and more than 5,000 businesses located within the 66-block urban core of Sacramento. Driven by the mission to build value downtown, Downtown Partnership is the principal advocate, champion and steward for those who work, live, visit and do business here. For more information, visit DowntownSac.org + GoDowntownSac.com and connect with us on Facebook, Twitter, Instagram and LinkedIn.    

About Old Sacramento Waterfront 

Perched on the banks of the beautiful Sacramento River and surrounded by 28-acre National Historic Landmark district with 50 historical buildings, the Old Sacramento Waterfront is bustling with activity, shopping, dining, entertainment, historical attractions and more. Built by the past and inspired for the future, if it’s adventure you’re after, COME FIND IT. For more information, visit OldSacramento.com and connect with us on Facebook, Twitter, and Instagram. 

About Saltwater Loyalty 

Saltwater Loyalty drives customer traffic back to retail destinations, large and small. The digital promotion platform unites destinations, including development districts, retail centers, and Chambers of Commerce under a singular branded coalition loyalty rewards solution. By creating a new network of connectivity between destinations, merchants, customers, and commerce, Saltwater drives businesses through a data-driven marketing platform. Founded in 2019, Saltwater Loyalty is headquartered in Santa Monica, CA. Saltwater Loyalty currently powers destinations across the US, including Malibu Chamber of Commerce, Old Sacramento Waterfront, and Hudson Square in Manhattan. Check us out at www.saltwaterloyalty.com and for the latest news follow us on LinkedIn.